Event Details
Everybody loves to hate SEO. Whenever a good developer hears about PageRank, Panda, Penguin or stuff like that, their “bullsh*t” detector kicks in big time. And this with very good reason. 80% of SEO is just this, b*llshit. Nonetheless SEO is one of the major business activities of successful internet companies.
Goals of the Workshop
- understand SEO
- detect SEO-Bullsh*t
- from now on, you will make right decisions for your site
- and you will know what to do next
And there are good parts in SEO! This workshop focuses on 20% “SEO, the good parts”. In detail we will talk about:
- What SEO is
- What SEO isn’t
- Systematic SEO
- SEO Platform
- SEO Processes
- Landing Page Rules
- Landing Page Creation Logic
- URL Rules
- Distribution
- Web Performance
- Mobile SEO
- SEO Controlling
- SEO Tools (use Google Webmaster Tools and Google Analytics, ignore every other SEO “Tool”)
And wherever we take the workshop.
The When
Start:
September 28, 2014
End:
September 29, 2014
The Where
The Who
Hosted by full stack optimization
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