Due to feedback from the developer workshops in the past this is now a 2 day event. These are the goals of the dev workshop:
* understand SEO
* detect SEO-Bullsh*t
* from now on, you will make right decisions for your site
* and you will know what to do next
And there are good parts in SEO! This workshop focuses on 20% “SEO, the good parts”. In detail we will talk about:
* What SEO is
* What SEO isn’t
* Systematic SEO
* SEO Platform
* SEO Processes
* Landing Page Rules
* Landing Page Creation Logic
* URL Rules
* Web Performance
* Mobile SEO
* SEO Controlling
* SEO Tools (use Google Webmaster Tools and Google Analytics, ignore every other SEO “Tool”)
And wherever we take the workshop.
The workshops are b.o.y.l. – bring your own laptop. It’s absolutely necessary. The workshop language is german.
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