You make websites? And with make I mean you (mostly) tell other people what to do? You are a project manager, website manager, product manager, CEO, C-something, start-up guy/girl for everything, the big picture, “unspecified role but more or less yes”? You don’t need to know the details, but you need to know the rules, the system and what numbers to watch? Let’s do this! This is your kind of workshop!
In this workshop we will not talk only about SEO! We will talk about traffic, traffic growth and traffic development! We will work out what traffic strategy makes sense for you, the upsides, downsides of different strategies and different traffic sources. We will specify how retention, newsletter, social media, direct visits, offline marketing, brand building work together! How top set-up SEO within your company! How to solve social media! And most importantly: what numbers to watch and how to deliver feedback where it belongs!
The workshops are b.o.y.l. – bring your own laptop. It’s absolutely necessary. The workshop language is german. English workshops TBA.
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