What are the business models that work for internationalization? How should start-ups maximise the opportunities and minimize risks?
This workshop focuses on the further development of the own business model under consideration of the international business environment. Opportunities and challenges of these dynamics are analyzed with regard to the own business. Results of this analysis are used to redesign and furtherdevelop the own business model. Approaches of international strategies are discussed in the context of small and medium-sized enterprises.
Who will benefit?
Entrepreneurs with an already existing and scalable business model and who are interested in growing, developing and to internationalize their business. Participants should be familiar with the concept of business models (e.g. business model canvas by Alexander Osterwalder, IDEO).
Trainer: Christopher Kronenberg
Christopher is visiting lecturer at several international universities. He teaches entrepreneurship, innovation and strategic management including international aspects. His teaching covers all levels – undergraduate, postgraduate and MBA and he gained international and cross-cultural teaching experience.
In addition he supports both, universities in the development and accreditation of new programs as well as start-ups and SMEs in the fields of business model design, strategic development and innovation management.
His research interest focuses on business model development and the role of innovation for organisations for the creation of sustainable / transient competitive advantages as well as on organisational design and the question of how to implement a dual operating system to foster innovations. His doctoral thesis on the growth patterns and behaviour of small and medium sized enterprises has won a research award granted by the Tyrolean Science Foundation.
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