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Apr 05

Marketing insights: How to use digital strategies effectively


Event Details

The workshop covers the set-up of growth strategies with limited marketing budgets by using market data understanding and implementing new digital trends.

There is often the misconception that much money is needed to conduct successful growth campaigns. Using the right attitude can drive business growth quickly and cost-effectively. In this workshop, we will experience how participants with a limited marketing budget can implement a worthy combination of organic and paid growth strategies. Growth hacking andk nowledge about algorithms play an essential role in doing so.
This also includes effective research processes, evaluation of target groups and profound competitive analysis. Further, a basic understanding of the upcoming digital trends in 2019/20 can support your growth strategies with the set-up of new concepts. This ranges from conversational marketing to personalized messaging to machine learning processes and even search engine optimization for voice searches.

Workshop Topics
● Growth strategies for a limited marketing budget
● Community building for sustainable success
● General digital trends 2019/20 incl.
○ Platform selection, i.e. website, mobile, social media et al.
○ Conversational marketing
○ Personalized messaging
○ From data to analytics to machine learning to AI
○ From digital marketing to multichannel to omnichannel marketing
○ From voice assistants to voice search to SEO

Who should attend?
Founders, entrepreneurs, marketers, online marketers, growth hackers, social media managers, CMOs

Interested? Please fill out the pre-registration form HERE

About the coach:
Kambis Kohansal Vajargah. Believe. Execute. Learn. I want to empower people!
Kambis is the founding partner of various successful startup companies, incl. whatchado, Saturo, Carployee and Freebiebox. He is the current CMO & COO of primeCROWD, Austria’s largest network for startup investors. In two years the network has raised over € 7 Mio. in seed funding for its verticals FinTech, CleanTech, Big Data, HealthTech, Mobility, HR, FoodTech & Social Impact.
The World Economic Forum has chosen him as a European Digital Leader, guiding the digital development of the continent. He is a juror at the World Summit Award and European Youth Award and has been named Austrian ambassador for integration by Sebastian Kurz, Austrian Prime Minister. Since 2011, he has advised and mentored over 100 startups in corporate development, leadership and digital marketing.

The When

April 5, 2019
8:00 am - 11:00 am

The Where

Wirtschaftsagentur Wien
Mariahilfer Straße 20
Wien, 1070 Austria

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