In this lecture you will get to know methods to visualize and analyze your customer’s experience, i.e. all touchpoints your customers have when searching for, buying, using or recommending your business or product: The Customer (Experience) Journey Map.
Rather than just focusing on the design and the usage of your existing product (user experience), this tool helps to develop an understanding for potential improvement throughout the whole customer lifecycle from initial contact through the process of engagement and into a long-term relationship. It allows for a view on your company and its environments from a customer perspective.
Who will benefit?
Start-ups and entrepreneurs with an existing product or business model.
Trainer: Tobias Göllner (shiftyard)
Tobias is an entrepreneur and experienced trainer with a passion for pragmatic methods that allow for a new style of working in both small and large companies. He is the founder of ShiftYard.io, promoting inspiration, innovation and purpose as essential ingredients of 21st century talent development initiatives. Following this vision, ShiftYard currently offers trainings and project support in the fields of innovation, marketing, agile management and social responsibility.
Tobias is the former founder of the innovation unit ‘Discover’ at Pioneers.io, is occasionally visiting as an external lecturer at schools and universities and enjoys mentoring start-ups, e.g. at programs like Startup Live, Entrepreneurship Avenue or U:start.
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