Facebook advertising is designed to make it easy for everyone to manage campaigns. It offers some of the most detailed targeting options and gives advertisers the chance to make an impact – even with very small budgets. However most advertisers miss a clear social strategy and goals, leading to Facebook posts being randomly boosted and money being basically thrown out of the window.
Learn how to get the most out of your Facebook budget by understanding the difference between branding & performance campaigns, what KPIs are essential for what kind of goal and what ad formats actually fit with respective goals.
During the workshop you will work with the experts from the global performance marketing network iProspect and set up some actual campaigns. There is a limit of 15 participants in order to make the workshop really hands-on & practical.
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