Content Marketing Workshop by Jana Felber

Event Details

Content marketing enables us to build our OWN audience by creating and distributing our own useful information instead of communicating through someone else’s channel. Why content is crucial to the way companies work today? It is a core engine in providing value to customers. So what steps have you take to significantly improve your #contentmarketing strategy?

This workshop is all about the main content challenges: what kind of content to produce, how to personalize it, how to promote it, etc.

Don’t create content only to fill up your website – make the most of it!

____________________________________________________________
Outline of the workshop:
Introduction
1. Getting started: the importance of a documented strategy.
2. Understanding your audience.
3. Tailoring the content to the sales cycle
4. Storytelling.
5. Content creation
6. Content distribution/promotion
7. Evaluation & Analysis
Takeaways
___________________________________________________________

Jana Felber is the founder of startup-fuel.com, a project focused on helping startups to become visible and wanted, to acquire more ideal customers. She does this through the development of a powerful digital marketing strategy. Jana has a real passion for stretching minds, ideation, chess, theater and increasing ROI of her clients. Let Jana fuel your business.

janafelber.com | startup-fuel.com

This session is held in English. Please register: gruenden@wu.ac.at