What is the magic behind great ideas? All businesses are in search of great ideas, whether to provide a point of difference against the competition or just to retain market share. In mature markets with an abundance of similar offerings, developing a business model can deliver the competitive edge. Why do some companies seem to come up with great ideas just like that and others don’t?
Keynote from Tom Hunsaker: “How to become the next Howard Schultz?”
Panel Discussion: “Small Ideas that Lead to a Big Business Success”
How do different types of companies solve the same challenge of being and staying innovative? Do companies have to reinvent their selves in fast-moving times like these?
■Tom Hunsaker, a leading expert in behavioural strategy and innovation
■Karolina Schmidt, country manager for Germany, Austria and Switzerland at Airbnb
■Andi Tschas, Co-Founder & CEO of Pioneers
■Phat Huynh, Managing Director and Head of Marketing at Telekom Austria Group M2M
Interested? Please register for the Event on http://www.telekomaustria.com/en/group/impact2
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