Offering a solution your customers really need and conveying its value in your communication is key to effective sales.
This lecture will guide you through methods that help you better understand your customers’ problems and needs and put those into perspective with what you are offering to them. Based on that you can work on a refinement of your business’s value proposition. You learn about tools like Stanford’s empathy map, Osterwalder’s value proposition canvas or Sinek’s golden circle.
The outcome will be a sharp value approach and a straight-to-the-point wording for all your sales activities. It will help you improve conversations with potential clients and partners, sharpen your elevator pitch or the reply rate of your sales e-mails.
Who will benefit?
Start-ups and entrepreneurs with an already existing product or business model interested in increasing their sales effectiveness.
Trainer: Tobias Göllner (shiftyard)
Tobias is an entrepreneur and experienced trainer with a passion for pragmatic methods that allow for a new style of working in both small and large companies. He is the founder of ShiftYard.io, promoting inspiration, innovation and purpose as essential ingredients of 21st century talent development initiatives. Following this vision, ShiftYard currently offers trainings and project support in the fields of innovation, marketing, agile management and social responsibility.
Tobias is the former founder of the innovation unit ‘Discover’ at Pioneers.io, is occasionally visiting as an external lecturer at schools and universities and enjoys mentoring start-ups, e.g. at programs like Startup Live, Entrepreneurship Avenue or U:start.
Das Projekt Start-up Modul wird aus EFRE-Mitteln ko-finanziert.
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